About Us

IFD takes pride in being able to offer a structured curriculum attractive to men and women with various aspirational plans to become floral designers.... meet the needs of today’s emerging professional floral designers seeking successful and rewarding employment with event managers, corporates or a goal of owning and operating one’s retail floral business.... a desire to acquire floral design skills for personal enjoyment and develop a therapeutic relationship with flowers to combat today’s evils of tension, stress and depression.

  • IFD is a sponsored venture of Smithers Oasis (India) Pvt Ltd
  • IFD is the first professional institute in India to provide a structured education in floral design.
  • IFD is the only Institute that offers a certificate course in floral design.
  • IFD is affiliated to the Instituto Mexicano Technico Floral (IMTF), Mexico.
  • IMTF is a member of and an Education Partner of the highly acclaimed American Institute of Floral Designer (AIFD).
  • The curriculum of IFD has been adopted from IMTF (Mexico).
  • To cater to the local market demand the curriculum has been modified to Indian culture, tradition, ethics and taste.
  • Curriculum has lectures, demonstrations, AV presentations, practice and critique.
  • A wide selection of fresh flowers and foliage are used throughout the program and each student works on his own, under guidance of a qualified instructor.
  • Each fun and informative class focuses on floral concepts which include colour theory, elements and principle of floral design, design forms, techniques and flower arranging skills.
  • Class size is limited to ensure that each student receives individual attention.

Rocio Silva ( CFD, AIFD ) Director IMTF

Ms. Rocío is a Certified Floral Designer (CFD) and an Accredited Member of the American Institute of Floral Designer (AIFD). She is also an AIFD certified floral evaluator/judge.

Coming from a family who has owned retail flower shops in Mexico for over 50 years, Ms. Silva has been part of the floral industry all her life. Since 2004 she has served as the Managing Director of Instituto Mexicano Tecnico Floral (IMTF) Mexico. Under her able leadership the Monterrey School in Mexico has graduated more than 1,200 students.

Ms. Rocio has a degree in Communication Science. She is a co-creator of the floral design curriculum and has also authored and edited textbooks for all IMTF schools in Mexico. She collaborates with the publishers of Latin American Magazine “Arte Floral”. She has been a floral columnist in one of the most important newspaper in Mexico.

She's an avid gardner. She has successfully completed several gardening courses from National Gardener Association (Mexico) and she is now a judge in gardening and landscape design.

Seema Jhaveri - Director IFD

Seema Jhaveri has been Director at Institute of Floral Design (IFD), since inception. In 2010 she underwent a rigorous intensive training at Instituto Mexicano Tecnico Floral (IMTF) Mexico, regarding floral designing and various aspects of running a professional floral design institute.

She is born and brought up in Nairobi (Kenya). Her passion for working with flowers was fuelled by her experience in this field, having handled exports of flowers to various European markets.

She holds a degree in Computer science, and is also a certified counsellor and a jewellery designer. As Director, she combines her love for designing and counselling to the benefit of Institute.

Understanding the demands of Indian floral industry she edited IMTF’s course curriculum to include Indian tradition, culture and ethics. She has authored a number of articles on floral designing for niche magazines such as Society Interiors, Femina and various leading newspapers in English and regional languages.

As Director of IFD, She has established 3 floral schools in Mumbai, 1 in Pune and has been instrumental in the establishment of Institute of Floral Design in Nairobi (Kenya), which she also mentors. Her mission is to transmit her passion for Floral Design to all. To cater to this, she has introduced various workshops to promote the opportunity for students and others to explore and develop their talent and creativity.

DAISY SIDHWA

Daisy is a graduate of Bajaj Institute Mumbai, from where she completed her BA and DMM.

A member of IFD’s core team she was trained as a teacher by mentor Ms. Rocio. She’s been with the Institute from inception. In 2012, she was sent to Mexico to receive intensive training for the specialty courses.

On invitation from Agricultural Skills Council of India (ASCI), she participated as an exhibitor at the world skills 2016 competition in Delhi, showcasing floral design skills under the floristry category.

In her capacity as a senior faculty, she conducts floral design workshops and demonstration at various colleges and corporate houses. She regularly judges floral design competitions for various organisations.

As a floral designer she has assisted international floral designers with their floral shows in Bombay, Goa and Chennai.

A member of the Ohara Ikebana school, she has held floral demonstrations for Ikebana groups, showcasing Western art of floral design. As a floral designer she works on indoor and outdoor displays. Her creativity also extends to drapes, soft furnishing and artificial flower arrangements for homes and lifestyle stores.

Beyond the classroom her passion extends to animals. She’s a trustee with an NGO – Welfare for stray dogs (WSD) and renders honorary service at the organisation.

HARINAKSHI MISTRY

Harinakshi has been a faculty member at IFD since July 2011. Being part of the core team, she received her teachers training from Ms. Rocio Silva CFD, AIFD.

In the year 2012 she represented IFD at Navsari Agricultural University at a national expo on floriculture, where she conducted a workshop/demo session on floral craft – "The Art and technique for Value addition in Flowers." In the same year on behalf of IFD she participated in the opening ceremony of BMW Guggenheim lab’s Mumbai visit, where she showcased the use of India’s traditional marigold flower.

In 2012 she was sent to Mexico where she underwent an intensive training for the speciality courses. As senior faculty she has had the opportunity to conduct numerous floral design demonstrations/workshops, judge floral competitions and deliver lectures on the art of western floral design for various Ikebana groups, social clubs, hospitality and event management colleges in Mumbai.

She has assisted international floral designers like Ana Marie Garcia of Bouvardia flowers, Mexico City, Notovitch from Israel and Christopher Liam AIFD from Singapore for their floral shows in India.

In the year 2015, she attended the AIFD symposium at Denver, where she was a volunteer on IMTF’s team lead by Rocio Silva AIFD, CFD and José Luis Silva AIFD, CFD. She assisted them with their project “Besame Mucho – Kiss me a lot”. Whilst at the symposium she attended various workshops.... Floral Jewellery by Wendy Andrade NDSF AIFD CFD FBFA, Cascade Bouquets by Sharon McGukin AIFD, AAF, PFCI and lecture demonstration by Dutch Floral designer Johan Huisman.

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A member of the Mumbai Chapter of Ohara Ikebana School. She holds a degree of 2nd term Associate Master from Japan and teaches Ikebana floral art.

Harinakshi holds a Master’s degree in Biophysics from the University of Mumbai.

She's also an artist who specialises in silk and porcelain painting. A practising Bonsai enthusiast, She regularly sketches for the Nichin Bonsai magazine. Her love for music is evident in class, where students enjoy varied music whilst working on their floral creations.


KAMINI JOHARI

Kamini Johari holds a B.Sc. degree in Mathematics from Ruia College, Mumbai. Having received teacher’s training under Ms. Rocio, she has been associated with IFD from 2011. In 2015 she completed an intensive floral design diploma course under Gordon Lee.... a Hong Kong based designer.

As member of IFD’s core team, she was deputed to conduct an intensive teacher's training program at Institute of floral design Nairobi. She was also part of IFD’s team at the world skills competition 2016, showcasing floral designing skills.

She has on behalf of IFD conducted sole demonstrations for garden groups in other states of Maharashtra.

Kamini is a member of the Ikebana - Ohara and Sogetsu schools. She has conducted a number of workshops in floral design for various Ikebana groups.

She is also a Bonsai enthusiast with over 500 bonsai plants which she nurtures with great care. Her skilfully arranged flowers and beautiful Bonsais’ have won her numerous awards and honours.

SANJEEVANI SAWANTDESAI

She is a B.Com. graduate from Mumbai University. Her passion for flowers and floral designs has helped her evolve from an IFD student to being a teacher. She began her teaching career with IFD’s Pune branch.

She represented IFD in Pune at Flora expo 2016 where she gave a presentation on Lifestyle floristry. A member at Ikebana Sogetsu School, she has conducted a number of floral design demonstrations and workshops across the city. She has been a judge at several competitions.

Over the years her traditional and contemporary designs have won her awards at F.O.T, Bombay Rose Society and various social clubs across Mumbai. Besides floral designs she is also a rangoli artist. Having nimble fingers she is a skillfull vegetable and fruit carver and conducts workshops on salad decoration, Warli painting, Candle making, Paper sculpture and numerous other art forms. She is gifted with green fingers and is an passionate gardener.